Artist: MGMT
Video: Time To Pretend
Rating: C
It isn't easy giving a less-than-stellar grade to the video of a song you happen to like, but I'm determined to remain firm in my writing. This smattering of clip art and cheesy computer graphics, brought to you by the boys of MGMT, does not deserve anything above a C+ (I took away half a grade because those assholes don't let users embed their video, and using a hyperlink is just so outdated these days, really.)
I'll admit, I got teeny tiny goosebumps early on into the video, when the drums kick in and we're treated to a sea of (who I'm guessing to be) Andrew VanWyngardens smashing away while lead singer Ben Goldwasser muses on. And the video plays along quite nicely with the song's concept of an imaginary life of excitement and meaning. Seeing Goldwasser (or maybe VanWyngarden... you can barely tell the fucking difference between the two) surf along the colorscape brought a smile to my face.
But trippiness is a little cliche, and because this song had so much potential, I believe the director just got lazy and scrambled on some "ironically cool" effects, synched it up with music, and the only real filming took place on some beach, where a group of ignorants dressed up like savages battling crab monsters (that released several hundred dolphins upon explosion, apparently) and riding giant cats.
And the constant barrage of images, ugh, it makes me a little queasy. Child psychologists, know this: the video for "Time To Pretend" is the kind of shit instills attention deficit disorder into 6-year-olds.
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