Gobbledegunk

Artist: Sigur Rós
Song: "Glósóli"
Rating: C

I was quite ready to dump a D rating on this video, because the music of atmospheric architects like Sigur Rós really shouldn’t be pegged into a particular image, but into the imaginations of millions. It’s expansive and endearing in that sense, no need to limit it to a movie.

For me, it’s melting polar ice caps and bare winter wastelands- beautiful, but hauntingly so. I was somewhat disappointed with the children-existing-on-an-island concept, which was quite boring up until the 3:50 mark. I cannot spit on cinematic magic with a below-average rating, no matter how dull the build-up might be.

But the fact lingers: these guys shouldn't be making music videos. Even then, they know they can do better.